OpenAI launches verified Business Agents and Business Hub in ChatGPT

OpenAI on Tuesday launched Businesses in ChatGPT in beta, letting companies claim and verify their profiles through a new Business Hub, update key details, add product feeds with pricing and availability, and see aggregated insights such as mentions, views and website clicks. Eligible US e-commerce and online-service businesses can also publish a Business Agent, a separately labeled chat that answers customer questions using information the business provides. Businesses can sponsor their agent as a destination for ChatGPT Ads, and OpenAI says it does not share individual user conversations with them. Shopify merchants can connect their stores to streamline verification.